Instead, they are making a course adjustment and looking to the over 18’s market which has generally only been tacitly acknowledged in the past. When the LEGO Star Wars line was first released in 1999 it was aimed at children – with a few advanced build sets produced for the LEGO fan who shaved – and now these kids are over 20 years older and earn wages instead of pocket money.
From this April, LEGO is going to be reaching out to the over 18’s market – a distinctly new direction for the company – with their Buildable Model Helmet subthemes, starting with TIE Fighter Pilot, Stormtrooper and Boba Fett.
Already banking on their success, LEGO have pushed ahead with another experimental line says Brick Fanatics, who share word that “A new LEGO theme targeted at adults is expected to be a series of mosaics, featuring The Beatles, Iron Man, Marilyn Monroe and Darth Maul.”
After hearing about these on the grapevine late last year, Brick Fanatics kept their ear to the ground and picked up on a tip-off on the Eurobricks forum that corroborated the early rumours. According to anonymous source “Brother From Another Bricks” these will be priced somewhere between US$100 and $150 and should arrive in the third quarter of 2020 in the same style of packaging that the new Buildable Model Helmet have been shown off in.
Remember though, none of this is authentic news until LEGO themselves share an official comment.
This post originally appeared on Rebelscum.com on the 19th of March, 2020.
Fervent documentarian, effusive AFOL and founding partner, Jeremy manages the daily news content and set reviews.
Having enjoyed playing with LEGO from his earliest years, Jeremy started collecting LEGO Star Wars in 1999 when the theme was first released. He has shared his thoughts and opinions on LEGO via a number of websites – including starwars.com, rebelscum.com and brickset.com – contributed to the LEGO Star Wars: The Visual Dictionary series and served the LEGO Ambassador Network as a Recognised LEGO Fan Media representative.