May The 4th Be With You Promo Breakdown

Since the dawn of 2011, when LEGO held its first official May The Fourth Be With You celebration, fans of a GFFA have enjoyed retail delights – such as gift with purchases (GWP), exclusive sets, giveaways, limited edition posters and in-store build events – on May 4th (aka International Star Wars Day) every year.

This go-around the sun is no different, with LEGO launching a raft of deals and offers around the world – starting on May 1st and ending on the 8th.

The big-ticket item is the latest Ultimate Collector Series set – 75341 Luke Skywalker’s Landspeeder – which just got its official reveal; this set will be available for members of the VIP Rewards program to buy from May 1st.

As usual, there are a number of gift with purchase offers – 30495 AT-ST polybag, 5007403 The Mandalorian Beskar Key Chain and 40531 Lars Family Homestead Kitchen. These activate at different threshold levels that vary by country and the number of thresholds vary by region:

  • United States
    • Thresholds #1: $40 – 30495 AT-ST
    • Thresholds #2: $70 – 5007403 The Mandalorian Beskar Key Chain (VIP members only)
    • Thresholds #3: $160 – 40531 Lars Family Homestead Kitchen
  • Canada
    • Thresholds #1: $50 – 30495 AT-ST
    • Thresholds #2: $90 – 5007403 The Mandalorian Beskar Key Chain (VIP members only)
    • Thresholds #3: $200 – 40531 Lars Family Homestead Kitchen
  • United Kingdom
    • Thresholds #1: £40 – 30495 AT-ST
    • Thresholds #2: £70 – 5007403 The Mandalorian Beskar Key Chain (VIP members only)
    • Thresholds #3: £160 – 40531 Lars Family Homestead Kitchen
  • Germany
    • Thresholds #1: €40 – 30495 AT-ST
    • Thresholds #2: €70 – 5007403 The Mandalorian Beskar Key Chain (VIP members only)
    • Thresholds #3: €160 – 40531 Lars Family Homestead Kitchen
  • Australia
    • Thresholds #2: $149 – 5007403 The Mandalorian Beskar Key Chain (VIP members only)
    • Thresholds #3: $229 – 40531 Lars Family Homestead Kitchen

In addition to these, VIP members in North America and the United Kingdom can “spend” 10 VIP points to get entered into a sweepstake to win a book and two sets signed by the actor who played C-3PO in all nine Skywalker Saga movies, Rogue One, Ralph Breaks The Internet, The LEGO Movie, and The Clone Wars, Rebels, Resistance, The LEGO Star Wars: Holiday Special/Yoda Chronicles/Droid Tales/Resistance Rises/The Empire Strikes Out/The Padawan Menace television shows.

There is also a double VIP point offer, running from May 1st to 8th, which covers nearly every currently available set with the exception of the new Diorama series and 75341 Luke Skywalker’s Landspeeder sets:

75268, 75297, 40557, 40558, 75266, 75295, 75298, 75307, 75320, 75321, 75269, 75270, 75271, 75281, 75283, 75299, 75310, 75342, 40391, 40431, 75249, 75254, 75300, 75311, 75319, 75324, 75251, 75257, 75272, 75284, 75286, 75291, 75293, 75301, 75302, 75312, 75314, 75316, 40539, 75255, 75278, 75288, 75292, 75315, 75317, 75318.

Source: LEGO Star Wars Day Deals

There are a few important terms and conditions to be aware of this year; firstly (and this won’t come as any surprise to anyone who has been through this before) only LEGO Star Wars items count as qualifying purchases, secondly GWP offers are only available while stocks last, not all LEGO outlets participate (Certified stores, Discovery Centers and LEGOLAND park outlets aren’t usually involved) and finally all the deals are stackable so a qualifying order of the maximum threshold will get you all the lesser available GWP items.

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